Hey! I’m Sera
My mates call me BOZZA

Your dating coach and the founder of SIDESWIPED

PS. The apps know a good match when they see one too!

I’m the Tinder Australia dating expert.

From chatting all things safety for the Photo + ID verification launch to leading Tinder AU’s Dating Sunday (Swipe™ Sunday) campaign, my tips—“Bozza’s bite-sized tips” and #askanexpert clips—have been featured in-app and on Tinder AU’s Instagram and TikTok!

I take…

  • A science-backed approach. Drawing upon evidence-based coaching and the International Coaching Federation (ICF) framework to ensure your insight is certified and personalised, so you can hit the ground (and town) running. 

  • A playful approach! The key to ending your time spent single is to enjoy your dating life! You’ll get better results and stories because of it. I want you to spend more time out there and less time on calls with me.

  • A stand against the cringey, salesy dating coaching stigma. I offer a relatable and credible perspective. I may even have a couple 'THEY SAID WHAT?!' stories up my sleeve, too.

My philosophy

Give you the tools you need to stay upright in a world of left + right swipes.

I offer a no-BS approach to dating. Because dating is full of it already.

 

 Values

 

  • Sharing generously.

    I’ve been there. Now I’m sharing what I’ve learnt with techniques that actually work; so that you can do and be better in your next relationship (whatever you want that to look like).

    Making it fun.

    The key to dating is to love being single. Yep. Turns out, loving your life is irresistible. So let’s get you there.

    Always improving.

    I’m a lifelong learner. I do all the hard work (and degrees, upskilling and supervision), so you can enjoy the dating experience, red flag free.

  • Blind optimism.

    I’ll offer techniques to mitigate risk as much as possible, but it is very likely you will get hurt finding love. But if you seek coaching in those down times, that’s when the magic happens.

    Vomit worthy dating rules.

    “Patented” dating rules are painful enough to write, and read, let alone follow. Let’s get you following your gut and intuition more, and needing coaching less.

    Misrepresenting you.

    I will not provide word-for-word scripts so you come across infinitely smoother in chat, and ultimately disappoint all your dates in real life. And I’m not sorry about it.

Why me?

can relate. where you are now; i’ve been there, done that. more times than i’d like to admit.

Then I became the dating coach I wish I had when I started swiping. Now it’s time to share it with you.

 

Earth-shattering, catatonic heartbreak?

Ohhh baby, I’ve been there.

Set up a profile when you’re not even sure who you are anymore?

Done that too.

Been slow-faded then realised there was a term for it?! A dating dictionary?

Ditto!

 

Yet despite it all…

Dated, danced, and been ballsy enough to live my best single life?

Damn Straight.

I learnt how to escape the swipe-grind, the hard way, so you don’t have to.

You get the fun way. Thank me later.

Qualifications

Formal

Tinder Australia Dating Expert 2024-ongoing.

Dating columnist for Body&Soul, Elle.com.au and more. Check out my press page.

Graduate Certificate in Evidence-Based Coaching, Australian College of Applied Psychology (ACAP), 2021-2022

International Coaching Federation (ICF) Certificate of Accreditation, 2022, and
ongoing ICF membership.

NLP Practitioner, The Institute of Applied Psychology, 2021
NLP Master Practitioner, The Institute of Applied Psychology, 2022

Informal

In 2014, I downloaded my first dating app. Since then, I’ve used dating apps on multiple continents and have flown to other countries for dates. I even found life-changing love on Tinder (of all places).

I’ve also deleted and re-downloaded the apps, more times than I can count. And showed up to dates when my dates did not. Or sometimes they did, but on Acid.